The Immunisation Foundation of Australia is a non-profit organisation established by the Hughes family after the death of their baby son from whooping cough in 2015. Their mission is to inspire community-based immunisation advocacy, helping to protect babies and families from vaccine-preventable diseases.
Brandd teamed up with PR agency Ethical Strategies to further develop IFA’s brand and create an awareness campaign featuring Dr Jana Pittman – focused on influenza protection and the importance of vaccination above and beyond COVID-19.
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