From humble beginnings in Balmain to one of Australia’s favourite juice companies, Nudie needed to ensure everyone understood that all their products are created for good and 100% real. That means they’re made with real plant based ingredients and real fruits, no added sugar and no artificial colourings or favours.
We were asked to develop the brand and re-design the entire Nudie range to include new products, new characters, new packaging and the new Nudie creators of good logo.